Communication and strategy
Communicating As it is
Stories that land
People and relations know your organisation by name but aren't quite sure what it stands for. You've crafted a great media approach, but your story gets lost in the noise.
I help you communicate in a way that truly connects — clear, honest, and engaging.
What I can do for you
Sharpen your story (strategy & positioning)
Create content that moves people (brand stories & campaigns)
Increase reach and engagement
Generate media attention that sticks
Stakeholder engagement
Workshops for teams that want to communicate better and connect with their network and audience
Projects I'm proud of
Supporting study choice
Studiekeuze123 was founded by the Dutch Ministry of Education to help prospective students, parents and education professionals by providing comparable information about study programmes. Every year, about a third of first-year students drop out — and good information about a programme can prevent that.
I wrote the strategic communications plan, developed a new visual identity and communications materials, and led the project management of the website redesign. The focus was on making study choice content increasingly personal and relatable.
More information can be found via development partner IO digital; the positioning and new branding steps are visible via design agency Today.
Growth from 700,000 to 2 million visitors
During this period, the website won multiple European awards — including several Lovie Awards.
“A clear example of digitally solving a problem in a way that showcases how digital works. Simple to understand, great design and clear objective throughout. Good job!”.
A well designed, thought out, useful and sleek website that provides individual resources to help students.”
Communication about impact and local economy
For the Dinamo Fonds, I handled the website design and created content and newsletters.
A personal highlight was the Red de Heide (Save the Heath) campaign — drawing attention to the disappearance of heath sheep flocks and the unique landscape they maintain. We also highlighted the revaluation of Dutch wool: once part of a local circular economy, now often treated as waste.t.
Communication for an ecolabel
MSC…..to book a cruise?
MSC — or the Marine Stewardship Council — is the international certification for sustainable seafood, on a mission to stop overfishing and protect the world's oceans. As a communications professional, my assignment was to inform and engage both the network and consumers across the Benelux.
How do you turn data into a story?
The majority of Dutch fisheries are MSC-certified. The State of the Water report shows how well the Dutch fishing industry performs on sustainability — and what the MSC certification actually means. My job: turn that report into compelling communication that reaches every audience in exactly the right way.
I split the report into multiple communication lines: researchers received the full report with scientific background, consumers a video and social media campaign. Everyone got the information that suited them — from fish
The report
Download here
