Your story deserves communications that fits
Copywriting & website design for coaches, entrepreneurs and startups
As a communications professional with over 25 years of experience, I help coaches, therapists, holistic entrepreneurs and sustainability initiatives build a website that isn't just beautiful — but one that truly tells who you are and what you do. From strategy to structure to copy.
For whom?
You're a coach, therapist or healer and want your own website.
You run a sustainability initiative or fund and want to reach donors, grant providers and volunteers — without losing your message.
You're short on time or communications expertise to present your offer clearly and attractively.
WHAT I DO FOR YOU
I combine strategic thinking with writing and design. That means you don't have to choose between good structure, strong copy and a beautiful site — I can take care of all of it.
Structure & Strategy We start with who you are, who you serve and what you want to achieve. Only then do we build the pages.
Copy & Story I help create texts that suit you and that your visitors actually understand.
Design & Layout A visual style that matches your energy and your audience. Professional, without being generic.
PACKAGES
"Find Your Voice" | €1,750
For freelancers, starting coaches, therapists or healers who don't have a website yet or only have a placeholder. Squarespace or similar platform. 4–5 pages, intake + writing session, clear structure, basic visual style.
"Align & Attract" | €2,950
For the entrepreneur who has a website, but one that doesn't convert or doesn't feel right. We look at what's working and what isn't, and create new copy, better flow and cleaner navigation. Optionally extended with brand strategy, copy and social media integration — for the entrepreneur ready to professionalise or scale.
"Impact in Focus" | €3,250–€4,500
Specifically for NGOs, sustainability initiatives & funds. Website support for foundations, funds and green initiatives. Strong content, clear donation flow, newsletter integration, accessible for multiple audiences. Accountability and transparency easy to find and understand.
Monthly Partnership | €175–€350/month
Content, updates, blog posts, newsletter copy, page design or small adjustments.
Book a free discovery call
25+ years of communications experience (corporate to NGO)
Multiple award winner — including the Mercur Award for best magazine launch of the year
6x international awards including Lovie Awards, Digital Communication Award & Digital Impact Award
PR, media & website design
PORTFOLIO
Communicating impact and local economy
For Dinamo Fonds I did the website design, created content and wrote newsletters. A highlight was the "Save the Heathland" campaign — raising awareness for the disappearance of heritage sheep herds and the unique landscape they maintain. We also highlighted the revaluation of Dutch wool: once part of a local circular economy, now often treated as waste.
Helping students choose
Studiekeuze123 was founded by the Dutch Ministry of Education to help (prospective) students, parents and education professionals by providing comparable information about courses and programmes. Each year, roughly a third of first-year students drop out — and good information about a programme can help prevent that.
I wrote the strategic communications plan, developed a new visual identity and communications materials, and led the website redesign as project manager. The focus was on making study choice content increasingly personal and accessible.
Growth from 700,000 to 2 million visitors
The website won multiple European awards during this period — including several Lovie Awards.
“A clear example of digitally solving a problem in a way that showcases how digital works. Simple to understand, great design and clear objective throughout. Good job!”.
A well designed, thought out, useful and sleek website that provides individual resources to help students.”